When the Going Gets Tough, the Tough Get Going is the second studio album by English new wave band Bow Wow Wow, released in 1983 by RCA Records. The album was produced by Mike Chapman. It is the final album featuring all four original members of the band.
On 25 May 2018, Cherry Red Records released the three-disc set Your Box Set Pet (The Complete Recordings 1980–1984), which included When the Going Gets Tough, the Tough Get Going in its entirety on the second disc, plus eight bonus tracks.
Smash Hits writer Kimberley Leston commented that When the Going Gets Tough, the Tough Get Going finds Bow Wow Wow playing “with even more haughty panache than usual.”Robert Christgau was more critical in The Village Voice, saying that “Mike Chapman adds few if any hooks and Annabella Lwin shockingly little verve to their pattering Afrobeats.”
In a retrospective review, Tom Demalon of AllMusic called the album “a well-polished, well-executed effort that holds some surprises mainly in the fact that there is more diversity than on prior Bow Wow Wow records.”The Rolling Stone Album Guide deemed it “slick” and “empty.”