“Make Love” is a song performed by American recording artist and songwriter Keri Hilson. It was written by Jamal “Polow da Don” Jones, Ester Dean and Jason Perry, and produced by Polow da Don and Perry for Hilson’s debut studio album, In a Perfect World… (2009). The song was sent for urban adult contemporary airplay on June 23, 2009 as the fifth single from the album. Musically, “Make Love” is a downtempo R&B ballad. The song received mixed reviews from music critics; some of them criticized its long length and Hilson’s vocals, while others named it one of the album’s standouts.
After being sent out for radio airplay, “Make Love” reached number ten on the Bubbling Under R&B/Hip-Hop Singles chart, but received no direct promotion. However, three months prior to the single’s release, a music video for the song, directed by Matt Barnes, was released and served as a viral commercial for In a Perfect World… The clip features rapper Kanye West, who appears on the album’s previous single, “Knock You Down“.
“Make Love” was written by Jamal “Polow da Don” Jones, Ester Dean and Jason Perry, and produced by Polow da Don and co-produced by Perry. Hilson’s produced the vocals, which were recorded by Bryan Jones at No Excuses Studio in Santa Monica, California with assistance from Bryan Morton. The recordings were later mixed by Jean Marie Horvat. Perry and Titus Jackson played keyboards on the song, and Thomas Drayton contributed guitars. The song is one of three tracks on In a Perfect World… that Hilson did not co-write. The song was used in a viral commercial prior to the album’s release in March 2009, and was later sent for urban adult contemporary airplay on June 23, 2009, as the fifth single from the album.
Hilson explained that she is “stripping down and unwinding” with “Make Love”, calling it real and natural. She described it as self-explanatory, saying that it speaks of reviving love and “keeping things very interesting”. “A woman has to know when to set the pace, because that’s what men need. So that’s what the song is about”, she said. Musically, “Make Love” is an R&B ballad, set in a slinky slow jamgroove. Patrick Varine of The Observer-Dispatch referred it to as a “hacky mid-’90s R&B” song, and its slow tempo was compared to ballads by American singer Ciara. According to Mariel Concepcion of Billboard, the song sees Hilson tapping into her vulnerable side.