Daði Freyr Pétursson (Icelandic pronunciation: [ˈtaːðɪ freiːr̥ ˈpʰjɛːtʏr̥sɔn]; born 30 June 1992), known professionally as Daði Freyr or by the mononymDaði, is an Icelandic musician living in Berlin, Germany. He was due to represent Iceland in the Eurovision Song Contest 2020 with the song “Think About Things“, before the event was cancelled in response to the COVID-19 pandemic. Instead, he represented Iceland in the Eurovision Song Contest 2021 with the song “10 Years“, finishing in fourth place.
Daði was born in Reykjavík but grew up in Denmark until the age of nine, then his family moved to Iceland and settled in the Southern Region, first in Laugaland and later in Ásahreppur. Daði graduated from Fjölbrautaskóli Suðurlands (Sudurland College) in 2012 and received a BA in Music Management and Audio Production in Berlin in 2017.
In his youth, Daði practiced drums and studied piano and bass guitar. He co-founded the band RetRoBot with his friend Kristján Pálmi. Later, singer Gunnlaugur Bjarnason and guitarist Guðmundur Einar Vilbergsson, whom he had met at the South Iceland Multicultural School, joined the band. In 2012, the band RetRoBot won the Músíktilraunir (“Music Experiments”) and Daði was chosen as the best electronic musician of the year. RetRoBot released one album, Blackout, a year later.
In 2017, Daði participated in Söngvakeppnin (competing to represent Iceland in the Eurovision Song Contest 2017) with the song “Is This Love?” (Icelandic: Hvað með það?). In performances, he was supported on stage by a group consisting of his sister Sigrún Birna Pétursdóttir (backing vocalist), wife Árný Fjóla Ásmundsdóttir (dancer), and friends Hulda Kristín Kolbrúnardóttir (backing vocalist), Stefán Hannesson (dancer), and Jóhann Sigurður Jóhannsson (dancer)—known as “Gagnamagnið” (IPA: [ˈkaknaˌmaknɪθ]). Gagnamagnið, while translated to English as “the Data”, literally means “the amount of data”, and is the Icelandic word for “data plan“. They were characterized by their signature teal green sweaters, which have pixel art portraits of themselves printed on them. He came in second place after Svala Björgvinsdóttir, who performed the song “Paper“.
Daði took part in the 2020 Söngvakeppnin with the song “Think About Things” (the alternate Icelandic version also titled “Gagnamagnið”). As in Söngvakeppnin 2017, Daði performed with his group Gagnamagnið, now collectively credited as Daði & Gagnamagnið (Icelandic: Daði og Gagnamagnið). They won the 2020 Söngvakeppnin competition and were set to represent Iceland in the Eurovision Song Contest 2020, but the event was cancelled due to the COVID-19 pandemic. Several countries that would have participated in the 2020 contest held their own alternative competitions, broadcasting the entries and crowning a winner. Daði og Gagnamagnið won six such competitions, in Austria (Der kleine Song Contest), Australia, Denmark, Finland, Norway, and Sweden. On 23 October 2020, it was announced that Daði & Gagnamagnið would remain as Icelandic representatives at the 2021 Eurovision Song Contest. They performed the song “10 Years“, but a prerecorded performance from the second rehearsal was broadcast during both their semi-final and the final, due to a member of the group testing positive for COVID-19. Having qualified for the final, they finished fourth with 378 points.