Bullfrog Productions Limited was a British video game developer based in Guildford, England. Founded in 1987 by Peter Molyneux and Les Edgar, the company gained recognition in 1989 for their third release, Populous, and is also well known for titles such as Theme Park, Magic Carpet, Syndicate and Dungeon Keeper. Bullfrog’s name was derived from an ornament in the offices of Edgar’s and Molyneux’s other enterprise, Taurus Impact Systems, Bullfrog’s precursor where Molyneux and Edgar were developing business software. Bullfrog Productions was founded as a separate entity after Commodore mistook Taurus for a similarly named company.
Electronic Arts, Bullfrog’s publisher, acquired the studio in January 1995. Molyneux had become an Electronic Arts vice-president and consultant in 1994, after EA purchased a significant share of Bullfrog. Molyneux’s last project with Bullfrog was Dungeon Keeper, and as a result of his dissatisfaction of the corporate aspects of his position, he left the company in July 1997 to found Lionhead Studios. Others would follow them to Lionhead, and some founded their own companies, such as Mucky Foot Productions. After Molyneux’s departure, Electronic Arts’ control over Bullfrog caused several projects to be cancelled. Bullfrog was merged into EA UK in 2001 and ceased to exist as a separate entity. Bullfrog titles have been looked upon as a standard for comparison and have spawned numerous spiritual sequels.